As the Academic Dean at the Washington School of Photography, I am always interested in how students heard about the school, especially those who register for our year-long program. Recently, a young lady beamed when she saw who was teaching her Intro course. "This guy got me started here, it's all because of him" she told me. How?
She had been a bank teller for years, and this fellow would come in every now and then with a check to deposit. She saw who it was from (the school) and asked what it was. He gave her his business card and the website for the school. She quit her bank job in July, and will start classes in September. He sparked in her a curiosity, then in his work she found inspiration, and in our school, her new career path. Amazing!
To artists, I always say that you should be mindful of opportunities for marketing. Going into the bank, being friendly, talking to people, all sounds like "normal stuff", not marketing. But what if our instructor had used n ATM every time, was unfriendly, or didn't have his business cards on hand? We'd probably have one less registration, and maybe this lovely young lady would not have been inspired to seek her new career. So thanks, John, for marketing, even when you didn't know you were! And to artists - start going in the bank!
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