After grading my students’ Business of Photography I final papers today, I had to smile. One fellow wrote, in response to the question: where are you now (in your business), “I am on the couch, both literally and figuratively.” On the couch in business?
The visual this brought up was great: a little company, on the couch, eating popcorn and watching TV. Not out looking for opportunities, but taking it easy and enjoying the ride. Is your arts business “on the couch?” Sometimes you do need a break, and time for reflection, planning, or maybe just thoughtlessness...for a short period. It is way too easy for that short period to become a business model, though - a model to not having a business any more at all.
How do you keep your art business off the couch? The same way you keep yourself off the couch! Plan things to occupy your time....network, view others’ art, study, create, search out new things to do and see and accomplish. Have something more fun, pressing, or challenging than being on the couch and you’ll stay off. Don’t become a business couch potato!
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